Marketing Video – The Mobile Technology Advertising Tool

The 4th Generation of mobile communication technology is around the corner. The 3rd generation has already taken the world by storm and we now carry desktop equivalents in our pockets. The mobile communication technology today has revolutionized our lives like never before. It enables us to access internet from anywhere, anytime.

This has changed the dynamics of work on the internet as well. The internet marketing has got a lot of scope of improvement. With the ability to view live videos with ease, the online marketing campaign is at par with television advertising and the ability to create market campaigns involving videos has become a possibility.

However there is one basic difference between advertising on television and advertising on the internet. The television offers you a possibility of browsing only a selected number of channels. On the other hand, the internet offers you almost unlimited possibilities of browsing.

Therefore the effect of a normal video campaign is not as much as it would be on television. However, internet offers you a great variety of video postings. These include product introduction, product launch, comparison, market analysis and many others depending on your marketing needs.

The marketing dynamics do not work the same way on the internet as they do in the other media. On the internet, it is a game of large numbers. A conversion of 1% of the total website views consistently is considered to be decent. On a regular basis, a prominent website can have hundreds of people visiting it. If you have a shop, do you have hundreds of people visiting it daily? Under normal circumstances, the answer is no. Therefore the kind of elaborate and expansive marketing campaigns that work conventionally are not relevant on the internet.

Let us consider a marketing video. A market video created after spending thousands may not be as effective as a simpler version of it. On the internet, the viewers need information which a marketing video should provide crisply and in an attractive manner. If the user is not satisfied, then he / she will move on to another option. Since it is important the marketing video should be convincing with all the visual effects that you would find in a conventionally good advertisement.

So how does one go about creating a marketing video that has got immune features and world class graphics? There are many software tools available that help in the creation. However, these tools are expensive and even the most easy-to-use among them is complicated enough for someone who wants a quick video created. Apart from the video creation, the editing process that follows is time consuming and intricate. This is what makes the creation of marketing video expensive since there being an incentive opportunity of using it for marketing.

All those who have so far missed the marketing video bandwagon can now board it easily. There is a software tool that allows you to create marketing video in about 3 minutes and this video is derived from the articles written for the campaign. Simple to use, this service helps creating a marketing video that exhibits the quality of world class video services. These videos have catchy titles and exquisite visuals that get a viewer hooked. The best part is the cost involved which is way more economic than the established costs for marketing video.

Guide To Buying Gemstone Jewelry

Gemstone jewelry not only accessorizes your fashion choice, it also allows you to show off to your friends as the gemstone ring, earring or any other piece of gemstone you will be wearing is of high quality. For you to buy the right unit you need to consider a number of factors such as:

Color of gemstone

According to professionals, the color of the jewelry you choose determines 50-70% of the unit’s value. Gemstone jewelry comes in different colors and it’s up to you to choose the one that is ideal for you. For you to choose the right color jewelry you need to consider three main factors: Hue, tone and saturation.

Hue: It’s the basic color of the gemstone. When making the purchase, go for units that exhibit a pure color. If the jewelry has to have other colors, they should be minimal.

Tone: The tone represents the depth of a gemstone color. It can be light or dark. Professionals put the tone in different categories that include: light, medium light, medium, medium dark and dark.

There are some unscrupulous sellers that might try to sell you other items posing them as gemstone. If you are keen you can tell a real gemstone by simply looking at it. A real gemstone shouldn’t be too dark or too light. The unit should have a bright, rich look. To tell the real color of the jewelry you should look at it at different lights.

Clarity of the jewelry

Clarity describes the presence or absence of flaws inside or outside the gemstone. While it’s rare to get a flawless gemstone, you shouldn’t settle for one that is of poor clarity. While jewelry with a poor clarity is cheap, it’s not of much value to you as it will give you a poor, cheap look.

To tell the clarity of the unit that you are buying you should examine it from the top. If there isn’t a flaw, the flaw won’t show up in the face up position; therefore, it won’t affect the value and beauty of your unit. If you aren’t experienced at picking flaws, take the jewelry to a professional who will examine it under a microscope.

Cut of gemstone

A properly cut gemstone jewelry is beautiful to look at as it reflects light across its surface when you hold it up. If the unit has a cut that is too deep and narrow the surface area will be dark. If the cut is too shallow and wide, the jewelry will have parts of it washed out and lifeless. When making the purchase go for a unit with an ideal cut and desired shape. The jewelry that you go for should be symmetrical in all dimensions so that it appears balanced.

Conclusion

These are the few factors that you should consider when buying gemstone jewelry. To buy a real, high quality unit buy it from a reputable gemstone store.

Ezine Advertising Myths

The freedom of speech, the lack of education plus the others' herd instinct create some monsters … the myths. It is said "A fool throws a stone into a lake and twenty wise men can not stop the ripples."

Let's see what some ezine advertising "experts" discovered and many other followers spread everywhere they could …

1) Ezine Advertising Does not Work Anymore

Article marketing does not work. PPC does not work. Ezine advertising does not work. Actually for some people nothing works. You know why? They are busy spreading rumors instead of investing in their education.

Well, it's not our problem what other people are doing, but do you know what the real problem is? There is no one "up there" to force us to wear badges.

Whaaat? Badges?

For example, how nice would it be if an "I'm dumb" badge were added to someone who tries to drive with the tank of his brand new Mercedes empty? When that person will tell you, "Hey, those new cars are good for nothing", you'll take a look at his badge, say politely "I see …" and then you'll run away quickly without further telling all your friends the "bad" news you've just heard …

2) The Longer the Waiting Time, the Better the Ezine

If the waiting time for publishing your solo ad is long (over 4-6 weeks), you found a gem. If you read articles about advertising in ezines it's impossible to notice this "wonderful" idea.

Let me tell you something quickly …

During the last 6 months, the waiting time for solo ads to be published in my own "Ezine Advertising Info Newsletter" was at least 2 months. And you know what? My newsletter is NOT a gem. I wish it were, but it's not.

By the way, I just checked something … I'm not wearing any embarrassing bassing ;-)

3) The Higher the Number of Subscribers, the Better the Advertisers' Result

First of all, the result depends very much on you. Therefore, if you promote a poor quality product, if your landing page is not good, if your ad copy the same, it does not matter the number of subscribers. You will fail anyway.

On the other hand, most of the times a very big number of subscribers hides something: the list is stale, or email addresses are purchased leads (a big No-No), or even the number of subscribers is fake.

Let me quote from the most recent report issued by a reputable email marketing company: " Messages delivered to small and medium lists have far greater open and click rates than messages delivered to lists containing 1000 or more subscribers. and click rates, but mailings to smaller lists may be targeted better, contain more relevant content or have more recent subscribers. "(MailerMailer, Email Marketing Metrics Report issued on May 2009)

This report is not based on beliefs or amateur tiny size tests, but on the analysis of over 300 million messages across 21 industries sent through MailerMailer between July 1st and December 21, 2008.

There are many other ezine advertising myths (such as "Buy only solo ads and top sponsor ads.)") But I did not plan to post a novel here …

To Your Success, Whatever You Do!
Adrian Jock

Special Gifts for the Groom

Sometimes with all the planning, decorations, and thought that goes into your wedding ceremony and reception you can just get cooked up and lost in everything that you have to do. The one important thing to remember is that this day is still supposedly to be centered on you, the bride and groom. So, no matter what obstacles you hit as far as planning things like guest lists, invitations, wedding favors, and decorations you need to make sure that you are still thinking about your perfect and ideal wedding reception with all of your dreams coming true and being discovered in the celebration. Great ways to do this are by using them weddings, by incorporating your personality, and just giving it your all.

However, sometimes you just need to full out pamper yourself or your spouse. Or maybe you are a special friend looking for a great gift that you can give to the brand new couple. If you are that person then you have to think about the most unique gifts out there, just like the bride and groom had to do to choose your wedding favors and all the wonderful decorations that they presented you with. But I bet you will not object since you are close enough to think about getting a unique present to begin with. Well, let's start with the groom. You have to think about what the groom would like, so that means taking into consideration everything that they like and what makes them feel comfortable, relaxed, and happy.

If you do that then you will really be able to choose the perfect gift that they will appreciate maybe more than anything else. In addition to these amazing gift ideas that you can come up with, you should also remember to consider the sort of whimsical and unique gifts that you can find to make them smile and laugh along with you. Here are a couple examples of gifts for the groom that combined everything you need to think about when you are trying to choose a fantastic present.

Screen Tees:

These cotton tee shirts are really great to give as gifts because they are simple but they are sure to put a smile on someone's face when they open it up. The black tee shirt has the bold word "Groom" written in white so that it really stands out against the background. Depending on who you are getting this for, you can get it to say "groom", "best man", "father of the groom" or even "groomsman". This makes this a truly versatile present that you can use to put a smile on the face of any person you choose to give it to.

Men 'Sunshine Flip Flops:

These flip flops are a great gift for your groom who is about to go on a long, relaxing honeymoon. The flip flops feature the phrase "she loves me" and offer a great way to feel the beach atmosphere on your honeymoon and really just get into the sand.